How Mapbox helps on-demand logistics leaders scale

In the dynamic world of on-demand logistics (ODL), efficiency is imperative for sustainable growth. From delivery companies to utility companies, the logistics of assigning and routing of drivers and vehicles are key to controlling operational expenses, providing a reliable and quality customer experience, and scaling responsibly. But numerous challenges make ODL hard to get right. High service defect rates – such as failed, late, or cancelled deliveries – waste both time and product, especially when caused by poor navigation or inaccurate addresses. Add to that a persistent challenge in retaining drivers, couriers, customers, and even merchants, and it’s clear that maintaining a high-quality customer experience is more critical than ever. Transparency, reliability, and precision have become foundational.

Mapbox helps to solve ODL challenges by providing geospatial services to optimize key logistics workflows from order ingestion and driver dispatch, to route calculation and tracking,  to post-trip analysis. Using Mapbox services, companies can reduce costs, improve delivery precision, and boost customer satisfaction – fueling smarter, more scalable growth in today’s competitive ODL market.

The following examples highlight how Mapbox delivers value for ODL leaders across industries.

Kraken Technologies: Smart routing yields 88% efficiency gains in utility field operations

Kraken Technologies is the world’s only proven end-to-end operating system for utility digitalization, trusted by global energy leaders like EDF Energy, E.ON Next, Octopus Energy, Origin, and Tokyo Gas. Kraken uses Mapbox to optimize routing and scheduling within its Kraken Field solution. Mapbox Matrix, Directions, and Isochrone APIs inform the real-time scheduling, dynamic routing, and zone avoidance that Kraken Field provides. Since Octopus Energy began using Kraken Field with Mapbox, the average jobs completed per engineer have jumped from 3 to 8 per day. Across a team of 3,500+ field engineers, that has reduced daily driving time by 300 hours, cutting 4 million miles annually, and completing 150,000 additional appointments. Taken together, the improvements have driven an 88% increase in urban job efficiency and eliminated 600 tons of CO₂ emissions per year.

“At Kraken, we’re focused on building the most advanced energy technology platform, and location intelligence is at the heart of our field operations. With Mapbox, we can enable faster, more efficient services while reducing emissions and operational costs – a win-win for both our business and our customers.” – Guy Walker, VP of Product, Kraken Technologies

Learn more about how Kraken builds with Mapbox.

Picnic: Customized navigation means 3% more on-time deliveries and 4% faster order completion

Picnic, Europe’s fastest-growing online supermarket, operates a delivery-only grocery model with a fleet of 3,500 custom electric vehicles. To meet its promise of 20-minute delivery windows, Picnic relies on Mapbox for precise navigation, custom routing, and highly accurate address resolution.

Since integrating Mapbox, Picnic has achieved a 3% increase in on-time deliveries, a 4% reduction in average delivery time per order, and saved over 2,000 hours weekly across its fleet. The improvements have helped Picnic to scale operations while maintaining efficiency, safety, and customer satisfaction. Picnic also uses the Mapbox Navigation SDK to power its driver app, which is customized to the needs of navigating narrow European streets and the unique electric delivery trucks that Picnic uses. The Mapbox Directions API supports shift planning and route optimization. The Mapbox Search Box API and Geocoding API ensure accurate address input and permanent geocodes for reliable delivery repeatability.

“At Picnic, our mission is to create the most seamless experience for both drivers and customers – and location intelligence sits at the core of that vision. With Mapbox, we deliver faster, more efficient service while achieving both sustainability and operational excellence.” – Daniel Gebler, Founder and CTO, Picnic

Learn more about how Picnic builds with Mapbox.

Flybuy: Reliable ETAs fuel 80% shorter wait times and 22% more orders

Flybuy, a customer experience platform by Radius Networks, helps restaurants and retailers in over 50 countries streamline order coordination and pickup logistics – managing more than 20 million unique curbside, in-store, and delivery-driver pickups each month. Using the Mapbox Directions API and Mapbox GL JS, Flybuy delivers highly accurate, dynamic ETAs and intuitive dashboard visualizations that allow staff to prepare and hand off orders exactly when customers arrive. 

Since adopting Mapbox, Flybuy clients have achieved impressive operational results — reducing customer wait times by 80%, increasing order volume by 22%, and cutting waste from expired orders by 40%. The Mapbox Directions API recalculates ETAs continuously using live traffic data as customers or delivery drivers approach, triggering automated alerts that optimize kitchen and staff workflows. The Flybuy Staff Dashboard, built with Mapbox GL JS, visualizes real-time journeys to pickup locations—helping staff manage handoffs efficiently and enhancing customer satisfaction.

“Brands depend on us to provide a reliable ETA for an incoming customer or delivery driver to facilitate an unforgettable handoff experience, and Mapbox’s accuracy is an integral part of our solution.”
Emily White, Director of Product, Flybuy

Learn more about how Flybuy builds with Mapbox.

Wolt: Scaling delivery excellence with accurate ETAs

European delivery leader Wolt uses Mapbox to streamline courier assignment and meet tight delivery time SLAs. By leveraging the Mapbox Matrix API and traffic data, Wolt calculates highly accurate ETAs across multiple cities and countries. This reduces slack time at pickups and cuts late delivery refunds.

“A lot of APIs claim to be scalable, but the Mapbox system truly is. We bombard the Matrix API with massive request volumes, 24/7, across the globe. Throughout it all, the Mapbox system works really gracefully.” —Joose Rajamaki, Data Scientist, Wolt

Learn more about how Wolt builds with Mapbox.

Instacart: Deliver freshness faster

Grocery giant Instacart uses Mapbox logistics services to enhance its app experience with map visualizations for order tracking, precise geocoding for store and delivery addresses, and intelligent route optimization for delivery drivers. In addition, the Mapbox Isochrone and Map Matching APIs help Instacart to group deliveries and identify nearby shoppers. Together, these capabilities help Instacart to deliver fresh groceries faster and more efficiently – delighting customers and reinforcing its position as a leading retail enablement platform.

Learn more about how Instacart builds with Mapbox.

Whether it's scaling food delivery or optimizing utility field operations, Mapbox helps logistics leaders with tools that drive real business impact. Ready to streamline operations, boost delivery speed, and delight drivers and customers? Explore on-demand logistics solutions or schedule a demo.