Adtech Tokyo 2021 Report

​In November 2021, Mapbox Japan participated in ad:tech Tokyo 2021, a premier marketing conference held at the Tokyo International Forum and online. On November 2, Tomotaka Yamazaki, leading Mapbox's new map advertising platform initiative, presented "Mapbox's Vision for the Future of Location-Based Marketing."​

Mapbox Core Services

Mapbox offers a global platform for map development, serving over 600 million users worldwide. Key features include:​

• Customizable design: With Mapbox Studio, users can create tailored map designs without coding expertise.​
• High precision: Utilizing data from Zenrin, Mapbox provides accurate and continually updated maps.​
• Advanced rendering: The platform efficiently processes large datasets, supports 3D building displays, and offers diverse visualization options.​
• Future compatibility: Mapbox is adaptable to various smart devices, including smart glasses and watches, ensuring readiness for technological advancements.​

Innovative use cases

The Mapbox platform versatility is demonstrated through various applications:

• Storytelling maps: Combining maps with content to deliver intuitive and rich user experiences.​
• Real-time Tohoku support map: Developed during the COVID-19 pandemic, this service visualized cyclists' real-time locations on a map, allowing remote supporters to engage interactively through live camera feeds and support buttons.​
• Mini Tokyo 3D: A developer's project that animates real-time train positions on a 3D map using open transportation data, providing an engaging and informative visualization.​
• River Runner: A 3D map application that tracks the journey of a raindrop from its landing point to the ocean, illustrating how slight changes in drop location can lead to vastly different paths.​

Mapbox continues to innovate in location-based marketing, offering customizable, high-precision mapping services and developing advertising solutions that enhance user experience and provide measurable value to advertisers and developers alike.